Marketing management research papers

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SSRN and the Marketing Research Network (MKT) provide an outlet for researchers to disseminate the latest ideas and scholarly work in marketing. It categorizes the research into behavioral aspects (e.g., affect and emotion, perception, culture, group influence, personality), managerial issues (e.g., brand management, strategy and planning

Marketing Management Research Papers

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International Journal of Academic Research in Economics and Management Sciences March 2014, Vol. 3, No. 2 ISSN: 2226-3624 150 www.hrmars.com The Importance of Market Research in Implementing Marketing Programs Hamza Ali Al-Shatanawi School of Business Innovation Marketing research assists in the overall management of the

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Free Marketing papers, essays, and research papers. Marketing : Marketing And Marketing - “IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brands’ marketing mix (product, place, price) such that all elements speak

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